About me

Abdelali El Masrar

SAP Data & Analytics Solution Architect & Full-Stack Developer (End-to-End) with a focus on BW/4HANA, BW on HANA, SAP Datasphere, S/4HANA Embedded Analytics, SAP Fiori and SAP Analytics Cloud – working as a freelancer since 2011.

18+ years SAP experience Freelancer DE · EN · FR project languages

Core Focus Areas

SAP BW on HANA · BW/4HANA · SAP Datasphere · S/4HANA Embedded Analytics · SAP HANA · SAP BTP · SAP Analytics Cloud (SAC)

SAP CDS Views · HANA SQLScript · ABAP/AMDP · SAP Fiori & SAPUI5 · SAC Scripting

Academic Background

Diploma in International Business (University of Applied Sciences)
Dortmund University of Applied Sciences, Germany

Diplôme de Management International
International Business School ESSEC, Paris – Cergy-Pontoise, France

Abdelali El Masrar – SAP Data & Analytics Solution Architect
Availability & Languages
Location: Dortmund, NRW, Germany Nationality: German & Moroccan German: native English: fluent Arabic: native French: fluent

Profile & Work Approach

Profile at a Glance

I am a freelance SAP BW/4HANA / Data & Analytics Solution Architect and Full-Stack Developer with full end-to-end responsibility – from requirements analysis and data modeling to ETL, reporting, planning, and operations.

Freelancing exclusively since 2011, focused on Data & Analytics.

  • Solid business administration background with focus on International Business.
  • Multilingual project experience (German, English, French) in international teams.
  • Remote & on-site assignments – flexible based on project needs.

Work Approach

I combine technical depth with strong business understanding. Business departments appreciate that I explain complex architecture and data topics in a clear way while implementing clean and performant solutions.

  • End-to-end ownership: From architecture & design to productive implementation.
  • Pragmatic & transparent: Clear communication, realistic estimates.
  • Close collaboration with business units, IT, developers and management.
  • Clean documentation and sustainable solutions instead of quick workarounds.

← Back to Technology Stack & Expertise

Technology Stack & Expertise

My core focus lies in the area of SAP Data & Advanced Analytics on modern platforms.

  • SAP BW/4HANA & BW on HANA : Data modeling, complex data flows, migrations, performance optimization, planning, and reporting.
  • SAP Datasphere : Design of data and business layers, integration with S/4HANA, BW, SAP Analytics Cloud , and non-SAP systems.
  • S/4HANA (Cloud & On-Premise) : Embedded analytics, CDS Views & CDS view entities, HANA calculation views, SQLScript.
  • SAP Analytics Cloud (SAC) : Development of reports and dashboards, integrated planning, and SAC scripting.
  • SAP Fiori & SAPUI5 : Development of modern, user-friendly Fiori applications based on SAPUI5, integration with CDS Views and OData services, custom controls, and extensions of existing Fiori apps.
  • SAP HANA & SAP BTP: HANA native development, HDI containers, cloud instances, security and authorization concepts.
  • Programming: CDS Views, ABAP/AMDP, HANA SQLScript, SAPUI5, JavaScript, PHP, jQuery, HTML, and CSS.

Career (Selection)

Key stages that shaped my journey from export area manager to web developer and finally SAP Data & Analytics Solution Architect worldwide.

SAP BW/4HANA / Data & Analytics Solution Architect & Full-Stack Developer

since 03/2011 · Freelancer

Focus: BW/4HANA, SAP Datasphere, S/4HANA Embedded Analytics, SAP Fiori, SAP Analytics Cloud (SAC)

End-to-end responsibility in international projects: architecture design, data modeling, ETL, reporting, planning, Fiori apps, performance optimization and knowledge transfer for internal teams.

Freelancer BW/4HANA Datasphere SAC

SAP BW Consultant

2007 – 2008

ConforChem Consulting AG · SAP consultancy

SAP BW consulting for various industries, from requirements analysis to technical implementation in BW and reporting.

SAP BW Consulting

Web Developer (Freelancer)

2005 – 2007

JavaScript, SQL, TYPO3, Joomla, PHP, jQuery, HTML, CSS

Design, development and maintenance of websites and workflow systems including system administration and SEO – foundation of my full-stack orientation.

Web development PHP / JS

Work with me?

If you are looking for an experienced SAP Data & Analytics freelancer who delivers architecture, data modeling, development, and reporting from a single source, I look forward to hearing from you.

The fastest way to reach me is via the contact form on the homepage.

Go to contact form

Get in Touch

Your next SAP Data & Analytics project deserves expertise – I look forward to your message.

Contact & Location

Abdelali El Masrar

Ernst-Mehlich-Str. 11
44141 Dortmund
Germany

Availability: by arrangement, remote & on-site

Focus areas: SAP BW/4HANA, Datasphere, SAC, HANA

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